Conquer the Battle Within
Shop NowMental Joe is a veteran-owned nonprofit that uses apparel to raise awareness of non-traditional mental health treatments. We connect the "GI Joes" (veterans, first responders), and the "Average Joes" to resources and retreats, and provide ongoing integration support.
Learn MorePopular Mental Health Awareness Apparel
Featured Delic Tees
Step into a kaleidoscope of color with our unique t-shirts where
vibrant designs meet the mystique of plant medicine
Our Mission
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Founder Chad McLean & Co-Founder Cari McLean
At Mental Joe, we believe in the transformative power of alternative treatments, herbal remedies and psychedelics, administered responsibly and under professional guidance. Our founder's personal mental health success story is a testament to the life-saving potential of these therapies. We aspire to inspire others on their healing journey by sharing experiences and advocating for the exploration of new avenues in mental health.
Our mission is crystal clear: to save lives and change families. Every purchase at Mental Joe contributes to our commitment to helping others break free from the confines of their minds and embrace holistic healing. We support a range of nontraditional mental health treatments, including psychedelic therapies, equine therapy, yoga, and more. Together, we strive to create a community where individuals can find hope, support, and empowerment as they navigate their own paths to recovery.
Read About Us
Featured Podcasts
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
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Explore Mental Health Resources
We've gathered a diverse collection of videos, podcasts, and articles, sourced from reputable experts and thought leaders in the field. Feel free to explore these resources as you navigate the path to holistic well-being, fostering a greater understanding of the diverse approaches available for mental health and recovery.